White Rock, BC – What’s soon to be the latest craze when the tourists flock back to the White Rock waterfront this summer?
As a visitor to White Rock who never left, Ric Wallace was impressed with the sight of the city’s namesake on the beach. On frequent walks along the promenade, he and his wife often watch people climbing on the big white rock and taking photos in front of it. Wallace thought people might appreciate a miniature memento of their visit, inspired by the tourist attraction. To be clear, no part of the giant White Rock was harmed in order to create this souvenir. Besides being illegal, doing so would be bad karma.
Back in Ontario, Wallace became known for promoting rare white squirrels. You might ask, “What do white rocks and white squirrels have in common besides the fact they’re both white?” Wallace, a self-proclaimed Luckologist, believes both are lucky. Why? When something is rare – such as white squirrels or a single giant white rock on the shores of Semiahmoo Bay – people associate it with luck. And Wallace even has his own “lucky” ritual: He rubs his lottery tickets on the giant white rock and has had some notable wins.
The Lucky Mini White Rocks are for sale at select waterfront and other local retailers, as well as online at MiniWhiteRocks.com, in two different combo packs. Inside each, along with a specially selected mini white rock, are some photo fridge magnets: one depicting the inspiration for the souvenirs and another of the WhiteRockBeach.ca charming squirrel mascots “Lucky” and “Sugar-toes” holding an umbrella.
Retailers have been very receptive to the product, and one customer showed great excitement at having a unique keepsake of White Rock to give to friends.