Archives for July 19, 2015 3: 41 pm

Mr White Rock And The White Rock Beach Goodwill Ambassadors

White Rock, BC – Artist Walk participant and self-proclaimed “ARTographer” Ric Wallace can be seen frequently at his outdoor gallery this summer, weather and time permitting, along the White Rock Beach waterfront just west of the museum. His unending promotion of White Rock through his more than 80 postcards, greeting cards, magnets, and online using led to fellow artist Gary Nay dubbing him “Mr. White Rock.” While others have jokingly referred to Ric this way, Gary noticed that most of the search engine results for White Rock Beach were tied to Ric’s online presence, and with the domain available, in just a few clicks of the mouse, Wallace snapped up the domain and clinched the title. (The title of Mr White Rock was not bestowed by the city; it was simply achieved by registering a domain.)

Wallace’s enthusiastic cheerleading for his new home – he arrived here four years ago from Ontario – now includes an addition to his extensive product line: a commemorative White Rock Beach Lucky Coin® with the 486-ton white rock featured on one side. Dr John Rogers of White Rock Dental Centre and Dinesh Chowhan of White Rock Pharmacy both loved the White Rock Lucky Coin® idea and helped sponsor some of the costs to make it a reality. In turn, White Rock Pharmacy was the first White Rock Beach Lucky Coin® retailer in British Columbia.

It’s not just his own ideas he pushes; Ric also likes to promote other White Rock businesses and people, as well as his fellow Artist Walk colleagues on his own website. While some question why a photographer would promote his competition, Ric realizes that doing so takes nothing away from his own personal efforts, but might just help another achieve some degree of additional success. Fellow artist Gary Nay and two local waterfront musicians, for example, were recently featured in separate segments on go! West Coast TV on Shaw TV thanks to a tip provided by Wallace.

White Rock Postcard Photographer on Shaw TV
Published on Jul 16, 2014

Ric and his White Rock Beach postcards, greeting cards and magnets were as featured on go! Vancouver (Shaw TV) July 15, 2014 and on the Discovery Family Channel (USA) in May 2015. Ric has also put a couple of local authors and artists in touch with retailers he personally deals with who might be interested in carrying their work.

Wallace’s passion for his newly adopted home also shows in his creation of the White Rock Beach Goodwill Ambassador program. He photographs White Rock Beach visitors holding his White Rock postcards and then displays these images in a gallery on his website. He also asks people to share White Rock by taking the postcards with them on their travels. His own dentist, Dr John Rogers of White Rock Dental Centre, has done just that, spreading White Rock goodwill in visits to Kenya and Japan, with people from these countries displayed on the website holding the postcards. If people don’t have the money for travel, they can still share White Rock by mailing the postcards to friends and family. People around the world who receive our postcards or greeting cards are encouraged to send a photo of them holding our products, and we will add to our online gallery.


While Ric tries to spend as many pleasant days as possible at his outdoor gallery, if you miss him along the waterfront and would like to see some samples of his work, visit Save On Foods White Rock & South Point, Whitby’s Books and Gifts , Buy Low Foods , Mossy’s Beachmart, Seaside Market Ltd., and any of the many other retailers listed on Plus, you can visit his uptown gallery on display at White Rock Pharmacy on George Street. There you can view canvas mounted photographs ranging in size from 16″ x 20″ up to 30″ x 60″. There’s no shortage of locations for obtaining your own piece of White Rock to take home with you. Of course, you can always visit – it’s the hub that connects everything together.


For more information, please contact:

Ric Wallace Ph: 604-259-0105 Email: Use our contact form CLICK HERE


Twitter Accounts:

  • @BCwhiterock , @MrWhiteRockBC , @WhiteRockZone , @VirtualEdgeCA

Welcome to the White Rock Beach Goodwill Ambassadors Gallery, where we feature people who are displaying our postcards, greeting cards, magnets Lucky Mini White Rocks and Lucky Coins.

 We sell all White Rock Beach postcards online

 White Rock Beach Postcard Sponsors WANTED

 Promote White Rock Beach and your name / business / website to the WORLD. Some of our sponsors include White Rock Pharmacy, White Rock Photo, José & Co. Custom Jewellers
Ideal for individuals and families wanting to have a memorial keepsake or businesses wanting a unique opportunity to maybe gain more recognition by having their business name and website purchased by local residents and tourists as keepsakes or to be mailed around the world.
White Rock Postcard Photographer Ric Wallace - Mr White Rock on Shaw TV
These are some of the current White Rock Beach & area postcard retailers:
  1. Save On Foods (Semiahmoo Shopping Centre) 1641-152nd Street, Surrey, BC V4A 4N3
  2. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
  3. Buy Online - We ship worldwide
  4. The White Rock Beach Gallery - Waterfront Promenade Gallery – Artist Walk Outside (weather permitting)
  5. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard & CASH where Free WiFi is available
  6. Sunnyside Evergreen Pharmacy 2397 King George Blvd. Surrey BC V4A 5A4
  7. Whitby's Books and Gifts 14877 Marine Drive, White Rock BC V4B 1C2
  8. Canadiana Gifts - 14853 Marine Drive, White Rock BC V4B 1C1
  9. Shefield & Sons Tobacconists - (unit 109) 1711 - 152 Street (Semiahmoo Shopping Centre) White Rock BC V4A 4N3
  10. Sandcastle Mini -Mart 15525 Marine Drive, White Rock BC V4B 1C9
  11. Heavens Angels Gifts & Gelato 15557 Marine Drive Dr White Rock, V4B 1C9

NOTE: Some retailers will have limited postcard selections due to space. PLEASE NOTE: The White Rock Museum does NOT sell our products (turned down 3 times) as they have no interest in our products. Please support the above local businesses that support out efforts.

This is the ONLY location you can see all 101+ White Rock / South Surrey postcards & greeting cards on display at the same time (even the winter and Christmas postcards - weather and time permitting).