Ric Wallace – ARTIST STATEMENT
I am a creator of more than 200 White Rock Beach/South Surrey / Wildlife of Canada / CrowART.ca / RICco.ca postcards and greeting cards, photo prints, and wall art and consider myself to be an ARTographer.
I define “ARTographer” as someone with a strong background in photography, as well as an aptitude for graphic design and the ability to combine the two into one art form, digitally, on a computer. On the photography side, I have mastered lighting, composition, and the ability to see the world from a non-traditional viewpoint. I often incorporate shapes silhouetted in photographs for impact and visual interest.
On the art side, I have designed three coins (one with the famous White Rock), three pins, postcards, greeting cards, magnets, annual reports, conceptual drawings, logos, and web and graphic designs. I have provided photography, web graphics, and logos for both start-up businesses as well as multi-million dollar companies worldwide. When adding text to images, I consider style, placement, drop in/drop out, and curved text. Being able to visualize the end result gives me a “Virtual Edge” over others = see VirtualEdge.ca. Often when taking a photograph, I think more like an artist or an art director than a photographer. I don’t just see the image before me; I visualize its future use in a variety of products and/or media.
Old, torn and sometimes photos in two or more pieces can be restored to their original state or better. Ric Wallace does a high resolution scan from your original image and electronically uses a computer to do the retouching and corrections. High quality photographic prints can be obtained from the computer file. The computer file can be supplied on CD/ DVD, USB, or downloaded from the internet to ensure exact copies can be made for years to come, with no loss in quality like prints made from negatives which will degrade over time.
The turning point for me was back in 1995 when someone told me a tale about some white squirrels in Ontario. I consider that moment to be my lucky break and the reason I am where I am today. It was a story I didn’t believe – I actually thought it was a joke – until I spotted the creatures for myself. Working with local Ontario merchants, I developed a whole line of white squirrel souvenir products. And it was also the white squirrels that created a need for me to learn website design. After over 23 years, I am still actively promoting and profiting off the white squirrels and squirrels of other colours.
In fact, my Wildlife of Canada greeting cards – some featuring white squirrels – are for sale at a few British Columbia merchants. What I did for the white squirrels, I saw an opportunity for the “white rock” that gave this community its name. For more than four years, I have maintained a popular website – WhiteRockBeach.ca – for promoting the White Rock beach area, as well as my extensive line of more than 150 White Rock Beach postcards and greeting cards, available in stores as well as online. Three of my blogs/websites had over 1.25 million visitors and over 3 million page views in 2012 alone
Thinking WhiteRockBeach.ca needed some mascots; SQUIRRELS seemed like the natural choice, so I gave “Lucky” and “Sugar Toes” the job. One day it was raining at White Rock Beach, so I did a posting about the weather and used an image of my two mascots holding an umbrella to add some humor to the site. Many people contacted me wanting to purchase that image in some form. Long story short, I made some magnets of the two squirrels holding an umbrella and later decided to include that image on the back of all my White Rock Beach greeting cards. The Crows at White Rock Beach have inspired a whole line of Crow Art postcards, greeting cards, magnets, photo prints and wall art and are outperforming the very successful White Rock Beach products.
I have travelled extensively across Canada and have visited various tourist attractions. Even though White Rock Beach is a popular destination, I believe the opportunity for increased tourism is unlimited. After all, White Rock is known as “the hole in the sky,” so the sky is NOT the limit – the moon or the stars are! I believe White Rock is a great place to live and run a business, and I am even betting my own future and money on White Rock Beach, BC.
Both of these ready-to-hang framed prints
are in stock and ready to purchase from
Some of my websites:
- https://whiterockbeach.ca/about/
- https://whiterockbeachgallery.com/
- https://ricco.ca/
- https://amazingwhiterock.com/
- https://virtualedge.ca/
- https://crowart.ca/
- https://wildlifeofcanada.com/
- https://whiterockphoto.ca/
- https://mrwhiterock.com/
- https://whiterockzone.com/
Social media:
- Twitter BCwhiterock
- Instagram mrwhiterockbc
- Tumblr -Mr White Rock mrwhiterock
Ric Wallace is a very LAZY person who subscribes to the philosophy "Do the work once and sell it a million times." He has produced more than 300 White Rock / South Surrey postcards and greeting cards as well as a Wildlife of Canada series. Ric's goal for 2018 and beyond is to explode the CrowART line of postcards, greeting cards, magnets, poster prints, Wall ART and more.
Ric Wallace of White Rock Beach, BC CANADA considers himself to be an ARTographer, which he defines as someone with a strong background in photography, as well as an aptitude for graphic design and the ability to combine the two into one art form, digitally, on a computer.
Shopping at the White Rock Beach Gallery is COOL place to find CROW ART or CROWOLGY items at White Rock Beach, BC Canada. CROWtogapher ARTIST Ric Wallace, helps expand our Crow ART and running this site. With computers & camera equipment outdated quickly, we are in desperate need of updating computer & photography equipment.
CROW Postcards
CROW Greeting Cards
CROW Magnets
IN STOCK WALL ART
- ALL IN STOCK WALL ART
- BWS – Blank Wall Syndrome
- In Stock ACRYLIC Prints
- In Stock CANVAS Prints
- In Stock FRAMED Prints
- In Stock POSTER Prints
- Wall ART & Gift Ideas For People Leaving White Rock
- Wall ART for NEW Residents Of White Rock / South Surrey
- Why Purchase Wall ART from Ric Wallace / Mr White Rock
On the photography side, Ric has mastered lighting, composition, and the ability to see the world from a non-traditional viewpoint. He often incorporates shapes silhouetted in photographs for impact and visual interest. Often when taking a photograph, he thinks more like an artist or an art director than a photographer. Ric doesn't just see the image before him; he visualizes its future use in a variety of products and/or media. He knows how to attract attention in order to promote his ARTography.
In 2011, he travelled by car three time zones as far west as he could in Canada until he reached Tofino, BC on the west coast of Vancouver Island. He started working his way back in the direction of Ontario and happened to visit White Rock, BC – a place he had never heard of before. With August temperatures of 21 to 23C, White Rock was very appealing compared to southwestern Ontario temperatures of 40 to 50C with humidity and hail storms.
As a bonus, Ric even found they grew palm trees here! Spending just one winter in White Rock convinced Ric to stay and make the west coast his new home. Back in 1995, Ric's love of nature photography – and, in particular, wildlife – led him to create an entire line of photographs dedicated to white squirrels. He marketed those images locally, but it was time to try online promotion.
And so, it was the white squirrels that created a need for him to learn website design. After 21 years, he is still actively promoting his white squirrel photographs. What he did for the white squirrels, he saw an opportunity for the "white rock" that gave this community its name.
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